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How to Customize Your Nonprofit’s Google+ Page Design
Google+ may seem like a less obvious social media choice, with Facebook in the forefront of social media platforms. They are certainly pretty similar, each prominently featuring “walls” where users are...
View Article4 Ways Your Nonprofit Can Get More Out of LinkedIn
If you take a second to sit back and think about all of the different social networks out there, LinkedIn probably ranks pretty low on your list for “most enticing”. I think it’s safe to say that many...
View Article3 Ways to Better Engage Millennials on Social Media
Social media can be a bit tough to navigate. Engaging people in a meaningful way is an art form, really. Connecting with Millennials, specifically, can be quite daunting. This group rules the social...
View ArticleTwitter for Nonprofits: 5 Tips to Get You Started
There’s no reason to fret if your nonprofit is just getting started on Twitter. I’m of the opinion that you can never be anything but fashionably late. With around 284 million active users, Twitter is...
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Instagram for Nonprofits: 4 Tips to Get You Started
As an organization, it’s easy to get overwhelmed by the constantly evolving social sphere. You have a Facebook strategy. You have your plan for Twitter. LinkedIn is covered. But, Instagram? It’s just...
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Facebook for Nonprofits: 4 Tips to Get You Started
Facebook is an opportunity for you to tell your nonprofit’s story a little differently—a bit more conversationally. Your ultimate goal is to boost support for your nonprofit. By increasing awareness...
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5 Nonprofit Social Media Mavens
To be successful at social media, every organization needs to meet three fundamental criteria. They need to actively engage people, share consistently and provide quality content. Success isn’t defined...
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An Introduction to Nonprofit Social Media Marketing
It’s a bit overwhelming when you consider all of the social media options out there. Every day it seems like a new one pops up, but no one has any idea which will stick around. This makes the process...
View ArticlePaid Social Media Advertising: A Primer for Nonprofits
Boost visibility. Drive engagement. Paid social media advertising is another way to accomplish these goals, and more. Social media is a fantastic way to connect with your community, engage in...
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10 Nonprofits Rocking Instagram
People love photos. And, Instagram is a great opportunity to take advantage of this fact by sharing pictures that give people a feel for your nonprofit’s personality and the impact you’re making. You...
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Free Social Media Templates for Nonprofits
Your nonprofit’s social accounts are created. You’ve filled out all of your profile information. But now it’s time to make your various accounts look intentional and professional. Whether you’re...
View ArticleHow to Optimize Your Nonprofit’s LinkedIn Page
If you’re confused about what your nonprofit should be doing on LinkedIn, you’re definitely not alone. Branded as a professional networking site, LinkedIn can be hard to figure out beyond job searching...
View ArticleThe Benefits of Snapchat for Nonprofits
You’re probably wondering what the deal is with Snapchat for nonprofits. Why do all of these young people love it so much? How can you use it to benefit your nonprofit? Let’s see if we can fill in the...
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4 Ways to Build Your Snapchat Marketing Strategy
Snapchat may seem like an odd platform for marketing. The popular mobile app allows users to take and send ten-second photo and video messages, which then disappear forever after being viewed. The...
View ArticleDrive Social Media Traffic to Your Nonprofit Website
People spend a lot of time on social media, and a huge part of nonprofit marketing is meeting supporters where they are — on their phones, in their email, on search engines and, yes, on social media....
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Should Your Nonprofit Live Stream Events and Galas to Reach More People?
The venue is set, the program is printed and tickets are sold out. Everything about your event feels ready—and yet, you have a sinking feeling that it could be doing more. After all, putting on a gala,...
View ArticleIn With the Old — Sharing Reusable Content on Social Media
Coming up with content to satisfy the quick pace and constant posting schedule of social media doesn’t have to be such a struggle. Using old and reusable content as it becomes relevant again or as part...
View ArticleNonprofit Marketing on Snapchat: 6 Questions to Ask Before You Start
Should I do this, or will it be a waste of my time? That’s always the question that comes up with a new(ish) social media trend. There’s not exactly an easy yes or no answer to that question when it...
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Facebook Pages for Nonprofits: Why You Should Do a Mini Makeover Right Now
Did you hear? Facebook pages for nonprofits have a new template to work with. If you missed the memo, don’t worry! There are just a few administrative and aesthetic changes to keep in mind. So rather...
View ArticleFacebook Fundraising: Prepping Your Fundraiser Kit
Meet your supporters where they are — the age-old nonprofit communications adage that stands the test of time. And your supporters are most likely on Facebook. Facebook fundraising allows you to...
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